What started as a mother-daughter apparel gradually transformed into a limited-edition casual wear brand with an avant-garde character and season-less collections. Dounounou embraces creativity in mind, originality in character, and diversity in style. 

Rouba Moukadem, founder of Dounounou, has been crafting standout custom-made apparels since 1998. Holding an unwavering passion for uniqueness, Dounounou turned to e-commerce in 2020 to elevate shopping, in turn, creating a more seamless online customer experience. From pops of colors to geometrical patterns, Rouba aspires to promote individuality and empower free-spirited beauty through her unmatched pieces.